It’s not a good night without Waffle House.

Tasked with utilizing our triggers, we created a campaign around the famous Waffle House restaurant. Using smell, sociability, and sound, we wanted to make the lasting impression that no night is complete without Waffle House.

Social

Caption: The future is now. Meet Waffle House After Hours; Everything you love about the late night Waffle House experience, except it’s coming to you, AND Theo Von will be documenting it. What’s a night of enjoying Waffle House without your late night crew? We’ll see you and your friends when the clock strikes midnight. #WaffleHouse #AfterHours

Late Night Food Truck

All-nighter food trucks in high-traffic clubbing areas incentivize late-nighters to enjoy Waffle House, brought to them.

WH Podcast

Waffle House After Hours Podcast. On all podcasting apps, listen in as host Theo Von talks, quizzes, and laughs with customers and workers of Waffle House.

Meet the Team

  • Tyra Alexander

    Art Direction & Copywriter

  • Morgan Mitchell

    Art Director

  • Fatima Lopez

    Art Direction